Actionable Insight for Decision Making.
Using Analytics to Understand Your Audiences, Channels, User Behavior, and Conversions Meet Patrick. Patrick is a visitor on your website, and you want to learn more about him. By visiting your website, Patrick has shown that he is interested in your business or message. Now it is your turn, to convince him to do …
4 Business Questions Google Analytics Can Answer About Your Website Visitors Read More »
A How-To Guide on Building User Segments to Add Value to Your Business This article is part of our Google Analytics tutorials series. Check out our previous post on How to Set Up Goal Funnel Visualization Reports on Google Analytics. In the last few weeks, we’ve been publishing step-by-step tutorials on how to set up …
How to Use Customer Segmentation in Google Analytics to Build Your Buyer Persona Read More »
A beginner’s guide to cohort analysis in Google Analytics As one of the newest features in Google Analytics, cohort analysis is also the one that creates the most confusion in analysts. The confusion primarily come from two places. First, unlike most of the analytics features in Google Analytics (such as session analysis, page analysis, …
What is Cohort Analysis and How Should I Use it? Read More »
Ever wonder how to make sense of this dashboard? This is the third post in our “Google Analytics Fundamentals” series at analytics-for-humans. In this series, we will (with a focus on SMBs) teach you how to distill actionable business insights from your Google Analytics data. In our last post, we showed you how to identify …
4 Steps of Understanding Your Core Audiences Using Google Analytics Read More »
All websites are created for a purpose. They can make your customers more aware of your brand, encourage them to buy your product, or push them to visit your storefront. The effectiveness of your website in accomplishing these various objectives can be summarized in one metric — conversion rate. Your conversion rate is a …
A Step-By-Step Tutorial According to a 2017 survey by Clutch, about 71% of small businesses in the U.S. have a website and understand the value of having a digital presence. However, having a website is not enough — you also need to make sure that your website is operated and designed in a way …
Find Funnel Drop Off Points to Maximize Your Conversion Rate In last week’s article, we walked you through how to properly set up Google Analytics and Google Tag Manager. In that tutorial, we briefly explained how to set up Google Analytics goals in order to measure your business objectives for your digital channels. How to …
How to Set Up Goal Funnel Visualization Reports on Google Analytics Read More »
Pandas is one of the most popular python libraries for data science. It features an array of tools for data handling and analysis in python. Pandas also has a visualization functionality which leverages the matplotlib library in conjunction with its core data structure, the data frame.
So it’s time to choose your big data analytics solution. It’s not exactly a stress-free process. After all, in the seventies IBM came out with the brilliant slogan, “Nobody ever got fired for buying IBM” because they understood exactly how risky it can be to spend big budget on IT solutions. Four Best Practices to …
Best Practices for Deploying Your Big Data Analytics. Read More »
How to take your model from unremarkable to amazing simply by cleaning and prepossessing your data If you have a model that has acceptable results but isn’t amazing, take a look at your data! Taking the time to clean and preprocess your data the right way can make your model a star. Photo by Burst …
The Ultimate Beginner’s Guide to Data Scraping, Cleaning, and Visualization Read More »